Freedom in the water.
Visibility when it matters.


BE SAFE, BE SEEN

360swim™ Safety buoy is like a helmet for swimming. You shouldn't go swimming without it.

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360swim™ Safety Buoy

  • Stay visible
  • Keep your valuables dry
  • Take a rest
  • Enjoy night swimming
  • Track your swims

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Custom Gear for Clubs and Events

360swim supplies custom-printed gear for open water events, triathlon clubs, and swim teams - used at races across Europe. Every item on the water carries your branding.

Swim smarter with the 360swim blog

Swimming is a wonderful sport which you can also enjoy to the fullest if you follow your swim level appropriate advice. Enter 360swim Blog.

Let go and enjoy being in the water

The more you play, the more you discover and learn

A great kick is a key to a successful swimming stroke

Some swim gear is good, others not so much. Learn the difference.

Swim butterfly with ease by breaking it down to pieces

Swimming backward is fun, but also teaches you balance

THE 360SWIM PODCAST

Turn your commute into swim training. Audio Deep Dives on technique, psychology, and open water safety.

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Most Popular Swim Tips

The Lost Art of Tactile Feedback: Lessons from the BluCore Corsuit

Every superhero needs a gadget. For a brief time in the swimming world, that gadget was the BluCore Corsuit. While this unique device is no longer on the market, the problem it solved, poor body posture, is timeless. The Corsuit offered a brilliant solution: tactile feedback. It forced you to...
The Lost Art of Tactile Feedback: Lessons from the BluCore Corsuit

The Extremes of Swimming: The Largest, Biggest, and Deepest Pools in the World

Have you ever wondered why competitive swimming pools are always the same length? While standardization is key for racing, the world of swimming is filled with extraordinary pools that defy the norm. Sometimes, it's good to shift your focus from perfect technique and just relax and have fun. Thi...
The Extremes of Swimming: The Largest, Biggest, and Deepest Pools in the World

The International Swimming Hall of Fame (ISHOF): A Swimmer's Pilgrimage

Did you ever wonder where the entire history of swimming comes together in one place, preserved forever? For any true fan of aquatic sports, that place is the International Swimming Hall of Fame (ISHOF). Located in Fort Lauderdale, Florida, the ISHOF is more than just a museum; it's a shrine to...
The International Swimming Hall of Fame (ISHOF): A Swimmer's Pilgrimage

Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

Breathing is as crucial to your life as water is to your swimming. You draw a breath thousands of times per day, yet how often do you actually stop and examine your vital breathing pattern? Similarly, when training, you more than likely tend to focus on endurance and muscular strength. If you ar...
Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

How to Dive Off a Starting Block: A Beginner's Progression

In our last lesson, we covered the basics of the sitting dive and squatting dive. Now that you are comfortable with those, it's time to build on that foundation and move toward a proper start off the diving block. This lesson will guide you through the next few progressions, from a standing dive...
How to Dive Off a Starting Block: A Beginner's Progression

Learn To Swim Freestyle Backward

There is no doubt in my mind that anyone can learn how to swim and anyone can swim with ease if the right approach to learning is taken. In order to convey a certain feeling or a message to the swimmers and to keep swim workouts interesting, every coach should once in a while think outside the box....
Learn To Swim Freestyle Backward

What Hand Paddles Should I Use?

Swimmers love their gear, and one of the most common questions I hear is, "What hand paddles should I use?" Let me stop you right there. I implore you to ask a much better question first: What do I need paddles for? If your answer is, "I don't know, everyone else uses them," or "They make me fe...
What Hand Paddles Should I Use?

The Art of Slow Swimming: Why You Need to Slow Down to Get Faster

We are caught up in a fast-paced society, often forgetting to stop and think. This causes us to do things over and over without realizing that there might be a smarter way. As a swimmer, you should always be trying to explore new things, whether it's swimming backstroke, morning practices, or wor...
The Art of Slow Swimming: Why You Need to Slow Down to Get Faster

Track Start vs. Grab Start: Which is Right for You?

Should I do a track start or a grab start? It's a question every competitive swimmer asks, and the answer is: it depends. Your ideal start depends on your body type, flexibility, power, and even the event you're swimming. Many swimmers still haven't figured out which is best for them, and some eve...
Track Start vs. Grab Start: Which is Right for You?

7 Tips On How To Speed Up Your Butterfly And Breaststroke Turn

I've been swimming and coaching for many years and one thing that I see the most room for improvement, even in competitive swimmers, is the butterfly and breaststroke turn. It's often the place where races are lost. But with the right mindset and a focus on a few key mechanics, you can transfo...
7 Tips On How To Speed Up Your Butterfly And Breaststroke Turn

Newest Swimming Advice

How to Improve Body Rotation in Freestyle and Backstroke

Introduction: Why Posture Matters in Swimming When it comes to swimming efficiently, technique trumps brute strength. One of the most important yet often misunderstood elements of technique is body posture. In other words, how you hold and move your body in the water. Whether you are swimming...
How to Improve Body Rotation in Freestyle and Backstroke

3D-Printed Swim Gear: Level Up Your Swim Training with DIY Accessories

Have you ever wished you could customize your swim gear without breaking the bank or impatiently staring out the window, waiting days for delivery? Good news, the future is here, and it's called 3D printing. And no, you do not need an engineering degree or a NASA-sized budget to get started, just a...
3D-Printed Swim Gear: Level Up Your Swim Training with DIY Accessories

The Viking Legacy - One goggle to rule them all

It was in the 1970s in a small village in Sweden that the swimming goggle industry changed forever. Jan Malmsten, an avid swimmer and entrepreneur, designed simplistic, sleek, and affordable swimming goggles that were adopted by the majority of elite swimmers around the world. These goggles, commo...
The Viking Legacy - One goggle to rule them all

Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

Breathing is as crucial to your life as water is to your swimming. You draw a breath thousands of times per day, yet how often do you actually stop and examine your vital breathing pattern? Similarly, when training, you more than likely tend to focus on endurance and muscular strength. If you ar...
Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

The Ultimate Gift Guide for Swimmers and Triathletes

Trying to find the perfect, thoughtful gift for the swimmer or triathlete in your life can be a challenge. You want something unique and useful that won't just sit in the back of their closet. Whether they are a beginner, a seasoned triathlete, swimrunner or an avid open water explorer, this guide...
The Ultimate Gift Guide for Swimmers and Triathletes

Xmetrics: The Device That Tried to Revolutionize Swim Tracking

"All you have to do is swim." That was the bold claim made by Xmetrics, a technology company that aimed to disrupt the swimming world with a new wearable gadget. While the landscape of swim tech has evolved since this device was announced, the core philosophy behind Xmetrics remains incredibly r...
Xmetrics: The Device That Tried to Revolutionize Swim Tracking

The Lost Art of Tactile Feedback: Lessons from the BluCore Corsuit

Every superhero needs a gadget. For a brief time in the swimming world, that gadget was the BluCore Corsuit. While this unique device is no longer on the market, the problem it solved, poor body posture, is timeless. The Corsuit offered a brilliant solution: tactile feedback. It forced you to...
The Lost Art of Tactile Feedback: Lessons from the BluCore Corsuit

11 Ways To Enjoy Swimming In A Crowded Lane

It is one of those days. The swimming lane you're about to plunge into is overcrowded. Even though it's marked "FAST SWIMMERS," it's plagued with leisurely head-up breaststrokers and people discussing politics by the wall. Your mood is ruined... or is it? Instead of getting angry, it's time to mak...
11 Ways To Enjoy Swimming In A Crowded Lane

Stop Making These 4 Freestyle Mistakes: A Video Analysis Guide

Recognizing flaws in a swimming stroke is the first step to fixing them. Often, what feels right in the water looks very different on video. This article breaks down a video analysis of a swimmer with four common but critical freestyle mistakes. By learning to spot these errors, from a deep kick t...
Stop Making These 4 Freestyle Mistakes: A Video Analysis Guide

8 Ways To Use Your Hand Paddles

Hand paddles are commonly used in swimming pools around the world. In fact, you hardly ever see a pool deck or the infamous Lost and Found basket (yes, they do exist) without a pair of them laying around. They are either loved or hated. The main rudimentary idea behind the original hand padd...
8 Ways To Use Your Hand Paddles

Swimming Gear Reviews

Antipaddle Review: Are We Born With Feeling For Water Or Is It Learned?

If you’ve taken a few swim lessons or spent time around pools, you’ve probably heard of the phrase “feeling for water.” Some swimmers seem to instantly know how to grab the water, while others (even after years) struggle to generate propulsion. This “feel” often seems innate, but where there is...
Antipaddle Review: Are We Born With Feeling For Water Or Is It Learned?

The Technique Toolkit: 7 Swim Products to Help You Swim Faster

Swimming is an amazing sport, but staring at the black line can get boring. Sometimes you need a little distraction to stay motivated. But the best distractions are the ones that make you faster. I like to call them "coaching toys", equipment designed not just to make swimming easier, but to force...
The Technique Toolkit: 7 Swim Products to Help You Swim Faster

3 Swim Tools That Force You to Have Better Technique

We all long for that elusive, smooth swimming stroke. While practice is essential, sometimes you need a little help to feel what "correct" actually feels like. The problem with most swim gear is that it makes swimming easier (like fins) without teaching you anything. Today, I want to share three...
3 Swim Tools That Force You to Have Better Technique

The Ultimate Guide to the 360swim Buoy: Safety Without Drag

Safety often takes a backseat in swimming. We have life vests and armbands for non-swimmers, but for competitive or fitness swimmers, there was nothing that didn't ruin your stroke, until now. The 360swim Buoy is a revolutionary device that keeps you safe without hindering your performance. It's...
The Ultimate Guide to the 360swim Buoy: Safety Without Drag

What's Your Swim Type? (Custom Tailored Swim Classes)

The guys over at SwimSmooth have done it again. After introducing us to the Wetronome (a tech gadget to help you with your stroke rate) and Mr. Smooth (an app that shows swimming technique from all angles at all speeds), SwimSmooth has now produced SwimTypes.com. Let me show you what it is...
What's Your Swim Type? (Custom Tailored Swim Classes)

Zoomers Gold Review: Improve Your Freestyle Kick In A Soft Rubber Comfort!

One of the toughest things to learn in swimming is a proper effective and efficient kick. Many coaches can tell you that having a great kick is the essence of fast swimming, however, they also struggle with teaching the proper kicking technique. No wonder though, the right kicking movement, wh...
Zoomers Gold Review: Improve Your Freestyle Kick In A Soft Rubber Comfort!

Want To Swim Smooth? Check Out Mr. Smooth - The Perfect Swimming Mentor

Have you ever thought to yourself I can't seem to grasp the way my arm should move under water when I swim how should my legs move when I swim freestyle I wish there was a way to see someone swim slow motion I'd like to see how it looks from a different angle in order to understand. ...
Want To Swim Smooth? Check Out Mr. Smooth - The Perfect Swimming Mentor

Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

Breathing is as crucial to your life as water is to your swimming. You draw a breath thousands of times per day, yet how often do you actually stop and examine your vital breathing pattern? Similarly, when training, you more than likely tend to focus on endurance and muscular strength. If you ar...
Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer
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