Freedom in the water.
Visibility when it matters.


BE SAFE, BE SEEN

Trails behind you on a cord. You won't even know it's there.

Go Safer Today

One less thing to worry about

  • Visible to boats, even in low light
  • Carry your keys, phone, and more while you swim
  • Rest mid-swim without heading back to shore
  • Extra safety for solo swims (no drag)

Custom Gear for Clubs and Events

360swim supplies custom-printed gear for open water events, triathlon clubs, and swim teams - used at races across Europe. Every item on the water carries your branding.

Swim smarter with the 360swim blog

Swimming is a wonderful sport which you can also enjoy to the fullest if you follow your swim level appropriate advice. Enter 360swim Blog.

Let go and enjoy being in the water

The more you play, the more you discover and learn

A great kick is a key to a successful swimming stroke

Some swim gear is good, others not so much. Learn the difference.

Swim butterfly with ease by breaking it down to pieces

Swimming backward is fun, but also teaches you balance

THE 360SWIM PODCAST

Turn your commute into swim training. Audio Deep Dives on technique, psychology, and open water safety.

Browse All Episodes

Most Popular Swim Tips

The Secret to Better Swimming: Mastering Your Breath Control

We've all tried it: holding your breath for as long as you can. An average person can last about two minutes, but the human body is capable of so much more. The world record for static apnea (with prior oxygen breathing) is an incredible 24 minutes. But what does the extreme world of freediving ha...
The Secret to Better Swimming: Mastering Your Breath Control

What Made Michael Phelps So Good? (Anatomy of a Champion)

Michael Phelps is the most decorated Olympian of all time, a swimmer whose stunning performances redefined what was possible in the sport. But what was the secret to his phenomenal success? Apart from an incredible amount of hard work, a champion's mindset, and a legendary coaching partnership, Ph...
What Made Michael Phelps So Good? (Anatomy of a Champion)

The "Magic" Swimsuit Myth: Swim Smarter, Not More Expensive

Every few years, a revolutionary piece of swim gear is launched with promises of free speed and record-breaking performance. One of the most famous examples was Speedo's Fastskin3 "racing system." While new technology is exciting, it often obscures a fundamental truth: for 99% of swimmers, the sec...
The "Magic" Swimsuit Myth: Swim Smarter, Not More Expensive

Swim To Run, Run To Swim: If Navy Seals Can Do It, Why Not You?

In one of my previous posts, I discussed how adding another sport as an alternative to swimming is beneficial, not only for your health, but also for improving your swimming. To make the point even stronger, listen to what Aaron has to say about the cross-training of running and swimming. This...
Swim To Run, Run To Swim: If Navy Seals Can Do It, Why Not You?

Body Balance And Swimming (Head Lead Body Rotation Drill)

The head lead body rotation drill is the foundation of a successful swimming stroke. If you skip this drill or rush through it, you'll likely struggle to improve your stroke efficiency later on. Proper body balance is one of the most important aspects of fast, effortless swimming. I...
Body Balance And Swimming (Head Lead Body Rotation Drill)

The Ultimate Guide to Swim Workouts: Best Apps and Databases

Do you swim the same laps, at the same pace, every single time you go to the pool? If so, you aren't alone. Many beginner swimmers and triathletes get stuck in a rut because they simply don't know how to design a practice. But swimming without a plan is the fastest way to hit a plateau. Whether...
The Ultimate Guide to Swim Workouts: Best Apps and Databases

The Extremes of Swimming: The Largest, Biggest, and Deepest Pools in the World

Have you ever wondered why competitive swimming pools are always the same length? While standardization is key for racing, the world of swimming is filled with extraordinary pools that defy the norm. Sometimes, it's good to shift your focus from perfect technique and just relax and have fun. Thi...
The Extremes of Swimming: The Largest, Biggest, and Deepest Pools in the World

A Beginner's Guide to the Freestyle Arm Stroke

One of the most common questions from swimmers learning freestyle is about the arm movement. Should it be a perfect windmill? Should my hands meet at the front? The rhythm and timing can be confusing. This lesson will break down the mechanics of the freestyle arm stroke. We'll debunk the common "c...
A Beginner's Guide to the Freestyle Arm Stroke

Palm Paddle Review - The World's Smallest Hand Paddle

This post is long overdue, but finally, I kicked myself to introduce you to the wonderful world of the Palm Paddle. I am not kidding when I say it is the world’s smallest hand paddle. At first sight, they’re so tiny and cute that you just want to cuddle them in your palm :). But don’t let the...
Palm Paddle Review - The World's Smallest Hand Paddle

Choosing The Right Goggles For You

Are there differences between swimming goggles which I should consider? What swimming goggles should I use for my first triathlon swim? I get asked these questions and many more over and over from the beginner swimmers I coach. And no wonder. With the endless combinations of shapes, lens col...
Choosing The Right Goggles For You

Newest Swimming Advice

How to Improve Body Rotation in Freestyle and Backstroke

Introduction: Why Posture Matters in Swimming When it comes to swimming efficiently, technique trumps brute strength. One of the most important yet often misunderstood elements of technique is body posture. In other words, how you hold and move your body in the water. Whether you are swimming...
How to Improve Body Rotation in Freestyle and Backstroke

3D-Printed Swim Gear: Level Up Your Swim Training with DIY Accessories

Have you ever wished you could customize your swim gear without breaking the bank or impatiently staring out the window, waiting days for delivery? Good news, the future is here, and it's called 3D printing. And no, you do not need an engineering degree or a NASA-sized budget to get started, just a...
3D-Printed Swim Gear: Level Up Your Swim Training with DIY Accessories

The Viking Legacy - One goggle to rule them all

It was in the 1970s in a small village in Sweden that the swimming goggle industry changed forever. Jan Malmsten, an avid swimmer and entrepreneur, designed simplistic, sleek, and affordable swimming goggles that were adopted by the majority of elite swimmers around the world. These goggles, commo...
The Viking Legacy - One goggle to rule them all

Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

Breathing is as crucial to your life as water is to your swimming. You draw a breath thousands of times per day, yet how often do you actually stop and examine your vital breathing pattern? Similarly, when training, you more than likely tend to focus on endurance and muscular strength. If you ar...
Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

The Ultimate Gift Guide for Swimmers and Triathletes

Trying to find the perfect, thoughtful gift for the swimmer or triathlete in your life can be a challenge. You want something unique and useful that won't just sit in the back of their closet. Whether they are a beginner, a seasoned triathlete, swimrunner or an avid open water explorer, this guide...
The Ultimate Gift Guide for Swimmers and Triathletes

Xmetrics: The Device That Tried to Revolutionize Swim Tracking

"All you have to do is swim." That was the bold claim made by Xmetrics, a technology company that aimed to disrupt the swimming world with a new wearable gadget. While the landscape of swim tech has evolved since this device was announced, the core philosophy behind Xmetrics remains incredibly r...
Xmetrics: The Device That Tried to Revolutionize Swim Tracking

The Lost Art of Tactile Feedback: Lessons from the BluCore Corsuit

Every superhero needs a gadget. For a brief time in the swimming world, that gadget was the BluCore Corsuit. While this unique device is no longer on the market, the problem it solved, poor body posture, is timeless. The Corsuit offered a brilliant solution: tactile feedback. It forced you to...
The Lost Art of Tactile Feedback: Lessons from the BluCore Corsuit

11 Ways To Enjoy Swimming In A Crowded Lane

It is one of those days. The swimming lane you're about to plunge into is overcrowded. Even though it's marked "FAST SWIMMERS," it's plagued with leisurely head-up breaststrokers and people discussing politics by the wall. Your mood is ruined... or is it? Instead of getting angry, it's time to mak...
11 Ways To Enjoy Swimming In A Crowded Lane

Stop Making These 4 Freestyle Mistakes: A Video Analysis Guide

Recognizing flaws in a swimming stroke is the first step to fixing them. Often, what feels right in the water looks very different on video. This article breaks down a video analysis of a swimmer with four common but critical freestyle mistakes. By learning to spot these errors, from a deep kick t...
Stop Making These 4 Freestyle Mistakes: A Video Analysis Guide

8 Ways To Use Your Hand Paddles

Hand paddles are commonly used in swimming pools around the world. In fact, you hardly ever see a pool deck or the infamous Lost and Found basket (yes, they do exist) without a pair of them laying around. They are either loved or hated. The main rudimentary idea behind the original hand padd...
8 Ways To Use Your Hand Paddles

Swimming Gear Reviews

Wetronome - The Metronome For Swimmers

I've had a few swimmers comment on this blog about their struggle to find the right stroke rhythm, and as it happens, there is a tool for that. Years ago, a revolutionary little device called the Wetronome changed how we train stroke rate. Today, that legacy lives on in modern tools like the Fi...
Wetronome - The Metronome For Swimmers

The Ultimate Guide to the 360swim Buoy: Safety Without Drag

Safety often takes a backseat in swimming. We have life vests and armbands for non-swimmers, but for competitive or fitness swimmers, there was nothing that didn't ruin your stroke, until now. The 360swim Buoy is a revolutionary device that keeps you safe without hindering your performance. It's...
The Ultimate Guide to the 360swim Buoy: Safety Without Drag

Swim Smooth DVD Review: Clean Up Your Stroke (Practicing One Thing At A Time)

The Swim Smooth's Clean Up Your Stroke DVD set is not your usual learn to swim program on DVDs. It is more of a series of short hints and tips addressing a few important aspects of an efficient freestyle stroke. Paul Newsome, an accredited level II triathlon coach who coaches triathletes in Wester...
Swim Smooth DVD Review: Clean Up Your Stroke (Practicing One Thing At A Time)

Aquaspotter Review: Swimming Safety In Open Water

Roaring speed boats, slowly churning fishing barges, a crazy youngster on jet skis, all of these have one thing in common: they are a danger to swimmers. When you do not have the luxury of swimming in a protected zone, staying visible is your number one priority. While a brightly colored swimmi...
Aquaspotter Review: Swimming Safety In Open Water

Want To Swim Smooth? Check Out Mr. Smooth - The Perfect Swimming Mentor

Have you ever thought to yourself I can't seem to grasp the way my arm should move under water when I swim how should my legs move when I swim freestyle I wish there was a way to see someone swim slow motion I'd like to see how it looks from a different angle in order to understand. ...
Want To Swim Smooth? Check Out Mr. Smooth - The Perfect Swimming Mentor

Aquaviz Review: The Swiss Army Knife Among Swimming Prescription Masks

I’ve grown up as a full-blown chlorinated pool swimmer with lifelong search for the perfect fitting goggles. I swear, I must have tried like 50 different types and always found them inadequate. Either they leaked or the suction was too much on the eyes until I found the holy grail: the Swedish ...
Aquaviz Review: The Swiss Army Knife Among Swimming Prescription Masks

Dry Case Review: Mobile Swimming Tips At The Pool (Underwater Angry Birds)

Whether we like it or not, we live in a fast-paced modern technology world where what happened 5 minutes ago is old news. It is extremely hard to keep up with new information and even harder to distinguish between good and bad information. Since everybody and their grandmother are online sharing t...
Dry Case Review: Mobile Swimming Tips At The Pool (Underwater Angry Birds)

The Viking Legacy - One goggle to rule them all

It was in the 1970s in a small village in Sweden that the swimming goggle industry changed forever. Jan Malmsten, an avid swimmer and entrepreneur, designed simplistic, sleek, and affordable swimming goggles that were adopted by the majority of elite swimmers around the world. These goggles, commo...
The Viking Legacy - One goggle to rule them all
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