Freedom in the water.
Visibility when it matters.


BE SAFE, BE SEEN

Trails behind you on a cord. You won't even know it's there.

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One less thing to worry about

  • Visible to boats, even in low light
  • Carry your keys, phone, and more while you swim
  • Rest mid-swim without heading back to shore
  • Extra safety for solo swims (no drag)

Custom Gear for Clubs and Events

360swim supplies custom-printed gear for open water events, triathlon clubs, and swim teams - used at races across Europe. Every item on the water carries your branding.

Swim smarter with the 360swim blog

Swimming is a wonderful sport which you can also enjoy to the fullest if you follow your swim level appropriate advice. Enter 360swim Blog.

Let go and enjoy being in the water

The more you play, the more you discover and learn

A great kick is a key to a successful swimming stroke

Some swim gear is good, others not so much. Learn the difference.

Swim butterfly with ease by breaking it down to pieces

Swimming backward is fun, but also teaches you balance

THE 360SWIM PODCAST

Turn your commute into swim training. Audio Deep Dives on technique, psychology, and open water safety.

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Most Popular Swim Tips

The Ultimate Guide to Swim Workouts: Best Apps and Databases

Do you swim the same laps, at the same pace, every single time you go to the pool? If so, you aren't alone. Many beginner swimmers and triathletes get stuck in a rut because they simply don't know how to design a practice. But swimming without a plan is the fastest way to hit a plateau. Whether...
The Ultimate Guide to Swim Workouts: Best Apps and Databases

7 Tips On How To Speed Up Your Butterfly And Breaststroke Turn

I've been swimming and coaching for many years and one thing that I see the most room for improvement, even in competitive swimmers, is the butterfly and breaststroke turn. It's often the place where races are lost. But with the right mindset and a focus on a few key mechanics, you can transfo...
7 Tips On How To Speed Up Your Butterfly And Breaststroke Turn

The Javelin Start: Mastering Your Entry, Underwater, and Breakout

In our previous lesson, we covered the on-block mechanics of a great start: reaction time and a powerful push-off. Now, it's time to master what happens after you leave the block. A powerful dive is useless if you lose all your speed in the water. This lesson will break down the three crucial...
The Javelin Start: Mastering Your Entry, Underwater, and Breakout

New Breaststroke Rule Adopted by FINA

The rules of swimming are not set in stone. Over the years, major changes have been made to legitimize new techniques and make the sport faster. One of the most significant changes in modern swimming happened in 2005, when FINA officially updated the breaststroke pullout rule. This post covers tha...
New Breaststroke Rule Adopted by FINA

The "Magic" Swimsuit Myth: Swim Smarter, Not More Expensive

Every few years, a revolutionary piece of swim gear is launched with promises of free speed and record-breaking performance. One of the most famous examples was Speedo's Fastskin3 "racing system." While new technology is exciting, it often obscures a fundamental truth: for 99% of swimmers, the sec...
The "Magic" Swimsuit Myth: Swim Smarter, Not More Expensive

Learn To Swim Freestyle Backward

There is no doubt in my mind that anyone can learn how to swim and anyone can swim with ease if the right approach to learning is taken. In order to convey a certain feeling or a message to the swimmers and to keep swim workouts interesting, every coach should once in a while think outside the box....
Learn To Swim Freestyle Backward

The Lost Art of Tactile Feedback: Lessons from the BluCore Corsuit

Every superhero needs a gadget. For a brief time in the swimming world, that gadget was the BluCore Corsuit. While this unique device is no longer on the market, the problem it solved, poor body posture, is timeless. The Corsuit offered a brilliant solution: tactile feedback. It forced you to...
The Lost Art of Tactile Feedback: Lessons from the BluCore Corsuit

The Triathlete's Paradox: Why Training Harder Makes You Slower

Triathletes are some of the most self-motivated athletes in the world. To achieve a competitive level in three different sports requires incredible discipline and time management skills. But this drive often creates a major problem in the pool. Running and cycling are sports where effort usually...
The Triathlete's Paradox: Why Training Harder Makes You Slower

Freestyle Slow Motion (Grant Hackett and Sun Yang - The Ultimate Distance Freestyle Stroke)

Want to see what a near-perfect distance freestyle looks like? Sometimes, the best swimming lesson comes not from instruction, but from observation. We're going to break down slow-motion videos of two swimming legends, Grant Hackett and Sun Yang, to serve as your virtual coaches. By studying exact...
Freestyle Slow Motion (Grant Hackett and Sun Yang - The Ultimate Distance Freestyle Stroke)

The Swimmer's Mindset: 7 Simple Tips for Real Improvement

The pursuit of a perfect stroke is an elusive journey. The hardest part isn't learning a technique, but being willing to constantly change, modify, and adjust as you develop. If you desire perfection, you cannot be afraid to try new things. This post will break down seven simple tips on how to ado...
The Swimmer's Mindset: 7 Simple Tips for Real Improvement

Newest Swimming Advice

How to Improve Body Rotation in Freestyle and Backstroke

Introduction: Why Posture Matters in Swimming When it comes to swimming efficiently, technique trumps brute strength. One of the most important yet often misunderstood elements of technique is body posture. In other words, how you hold and move your body in the water. Whether you are swimming...
How to Improve Body Rotation in Freestyle and Backstroke

3D-Printed Swim Gear: Level Up Your Swim Training with DIY Accessories

Have you ever wished you could customize your swim gear without breaking the bank or impatiently staring out the window, waiting days for delivery? Good news, the future is here, and it's called 3D printing. And no, you do not need an engineering degree or a NASA-sized budget to get started, just a...
3D-Printed Swim Gear: Level Up Your Swim Training with DIY Accessories

The Viking Legacy - One goggle to rule them all

It was in the 1970s in a small village in Sweden that the swimming goggle industry changed forever. Jan Malmsten, an avid swimmer and entrepreneur, designed simplistic, sleek, and affordable swimming goggles that were adopted by the majority of elite swimmers around the world. These goggles, commo...
The Viking Legacy - One goggle to rule them all

Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

Breathing is as crucial to your life as water is to your swimming. You draw a breath thousands of times per day, yet how often do you actually stop and examine your vital breathing pattern? Similarly, when training, you more than likely tend to focus on endurance and muscular strength. If you ar...
Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

The Ultimate Gift Guide for Swimmers and Triathletes

Trying to find the perfect, thoughtful gift for the swimmer or triathlete in your life can be a challenge. You want something unique and useful that won't just sit in the back of their closet. Whether they are a beginner, a seasoned triathlete, swimrunner or an avid open water explorer, this guide...
The Ultimate Gift Guide for Swimmers and Triathletes

Xmetrics: The Device That Tried to Revolutionize Swim Tracking

"All you have to do is swim." That was the bold claim made by Xmetrics, a technology company that aimed to disrupt the swimming world with a new wearable gadget. While the landscape of swim tech has evolved since this device was announced, the core philosophy behind Xmetrics remains incredibly r...
Xmetrics: The Device That Tried to Revolutionize Swim Tracking

The Lost Art of Tactile Feedback: Lessons from the BluCore Corsuit

Every superhero needs a gadget. For a brief time in the swimming world, that gadget was the BluCore Corsuit. While this unique device is no longer on the market, the problem it solved, poor body posture, is timeless. The Corsuit offered a brilliant solution: tactile feedback. It forced you to...
The Lost Art of Tactile Feedback: Lessons from the BluCore Corsuit

11 Ways To Enjoy Swimming In A Crowded Lane

It is one of those days. The swimming lane you're about to plunge into is overcrowded. Even though it's marked "FAST SWIMMERS," it's plagued with leisurely head-up breaststrokers and people discussing politics by the wall. Your mood is ruined... or is it? Instead of getting angry, it's time to mak...
11 Ways To Enjoy Swimming In A Crowded Lane

Stop Making These 4 Freestyle Mistakes: A Video Analysis Guide

Recognizing flaws in a swimming stroke is the first step to fixing them. Often, what feels right in the water looks very different on video. This article breaks down a video analysis of a swimmer with four common but critical freestyle mistakes. By learning to spot these errors, from a deep kick t...
Stop Making These 4 Freestyle Mistakes: A Video Analysis Guide

8 Ways To Use Your Hand Paddles

Hand paddles are commonly used in swimming pools around the world. In fact, you hardly ever see a pool deck or the infamous Lost and Found basket (yes, they do exist) without a pair of them laying around. They are either loved or hated. The main rudimentary idea behind the original hand padd...
8 Ways To Use Your Hand Paddles

Swimming Gear Reviews

3 Swim Tools That Force You to Have Better Technique

We all long for that elusive, smooth swimming stroke. While practice is essential, sometimes you need a little help to feel what "correct" actually feels like. The problem with most swim gear is that it makes swimming easier (like fins) without teaching you anything. Today, I want to share three...
3 Swim Tools That Force You to Have Better Technique

shinfin™ Leg Fins Review: No More Sinking Legs During Your Swim

I have already discussed proper body position while swimming freestyle and the drag forces that act upon your body on numerous occasions on this blog. However, the reality of it is that it is very easy to say, "swim relaxed with good body position", but a bit more difficult to actually perform...
shinfin™ Leg Fins Review: No More Sinking Legs During Your Swim

TechPaddle Review: Forearm Braces For Better Propulsion (Early Vertical Forearm Trainer)

Getting more propulsion during a swim is a huge problem for many swimmers, and even advanced individuals shouldn't stop exploring their stroke for potential improvement. If you read this swimming blog regularly, you might notice I do not recommend using too much swim gear unless it has a particula...
TechPaddle Review: Forearm Braces For Better Propulsion (Early Vertical Forearm Trainer)

Wetronome - The Metronome For Swimmers

I've had a few swimmers comment on this blog about their struggle to find the right stroke rhythm, and as it happens, there is a tool for that. Years ago, a revolutionary little device called the Wetronome changed how we train stroke rate. Today, that legacy lives on in modern tools like the Fi...
Wetronome - The Metronome For Swimmers

Zoomers Gold Review: Improve Your Freestyle Kick In A Soft Rubber Comfort!

One of the toughest things to learn in swimming is a proper effective and efficient kick. Many coaches can tell you that having a great kick is the essence of fast swimming, however, they also struggle with teaching the proper kicking technique. No wonder though, the right kicking movement, wh...
Zoomers Gold Review: Improve Your Freestyle Kick In A Soft Rubber Comfort!

Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

Breathing is as crucial to your life as water is to your swimming. You draw a breath thousands of times per day, yet how often do you actually stop and examine your vital breathing pattern? Similarly, when training, you more than likely tend to focus on endurance and muscular strength. If you ar...
Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

The Ultimate Guide to the 360swim Buoy: Safety Without Drag

Safety often takes a backseat in swimming. We have life vests and armbands for non-swimmers, but for competitive or fitness swimmers, there was nothing that didn't ruin your stroke, until now. The 360swim Buoy is a revolutionary device that keeps you safe without hindering your performance. It's...
The Ultimate Guide to the 360swim Buoy: Safety Without Drag

Aquaviz Review: The Swiss Army Knife Among Swimming Prescription Masks

I’ve grown up as a full-blown chlorinated pool swimmer with lifelong search for the perfect fitting goggles. I swear, I must have tried like 50 different types and always found them inadequate. Either they leaked or the suction was too much on the eyes until I found the holy grail: the Swedish ...
Aquaviz Review: The Swiss Army Knife Among Swimming Prescription Masks
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