Freedom in the water.
Visibility when it matters.


BE SAFE, BE SEEN

Trails behind you on a cord. You won't even know it's there.

Go Safer Today

One less thing to worry about

  • Visible to boats, even in low light
  • Carry your keys, phone, and more while you swim
  • Rest mid-swim without heading back to shore
  • Extra safety for solo swims (no drag)

Custom Gear for Clubs and Events

360swim supplies custom-printed gear for open water events, triathlon clubs, and swim teams - used at races across Europe. Every item on the water carries your branding.

Swim smarter with the 360swim blog

Swimming is a wonderful sport which you can also enjoy to the fullest if you follow your swim level appropriate advice. Enter 360swim Blog.

Let go and enjoy being in the water

The more you play, the more you discover and learn

A great kick is a key to a successful swimming stroke

Some swim gear is good, others not so much. Learn the difference.

Swim butterfly with ease by breaking it down to pieces

Swimming backward is fun, but also teaches you balance

THE 360SWIM PODCAST

Turn your commute into swim training. Audio Deep Dives on technique, psychology, and open water safety.

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Most Popular Swim Tips

The Lost Art of Tactile Feedback: Lessons from the BluCore Corsuit

Every superhero needs a gadget. For a brief time in the swimming world, that gadget was the BluCore Corsuit. While this unique device is no longer on the market, the problem it solved, poor body posture, is timeless. The Corsuit offered a brilliant solution: tactile feedback. It forced you to...
The Lost Art of Tactile Feedback: Lessons from the BluCore Corsuit

Butterfrog Extreme (The Old School Butterfly Stroke)

Ever wondered what happens when you combine the two most powerful strokes in swimming? The result is "Butterfrog," an old-school hybrid stroke that merges the arms of butterfly with the kick of breaststroke. While you won't see it in the Olympics, this unique stroke is a fantastic drill for ma...
Butterfrog Extreme (The Old School Butterfly Stroke)

The Swimmer's Posture: Why Swimming is the Perfect Antidote to Your Desk Job

In today's world, working on a computer is a fact of life. But with this technology comes a major negative side effect: terrible body posture. I know I am guilty of it. Even as I write this, I have to fight the urge to slouch. This constant battle against "computer posture" is something most of us...
The Swimmer's Posture: Why Swimming is the Perfect Antidote to Your Desk Job

Kickboards Are Evil (Having A Great Kick Is Priceless)

I try not to live by too many rules, but when it comes to kickboards (or swimming boards), I have one: Do not use them when you are learning to swim! Kickboards can be a huge impediment to your swimming progress. Okay, maybe 'evil' is a strong word... but for beginners, they can definit...
Kickboards Are Evil (Having A Great Kick Is Priceless)

The Ultimate Core Workout at Home (Turn Your Chores into a Workout)

Let's be honest: most of us don't love doing housework. Mundane chores like vacuuming, washing dishes, and dusting are just a necessary evil. But what if you could improve your swimming and your overall health while doing them? What if you could turn that boring chore into a powerful core workout?...
The Ultimate Core Workout at Home (Turn Your Chores into a Workout)

The Art of Slow Swimming: Why You Need to Slow Down to Get Faster

We are caught up in a fast-paced society, often forgetting to stop and think. This causes us to do things over and over without realizing that there might be a smarter way. As a swimmer, you should always be trying to explore new things, whether it's swimming backstroke, morning practices, or wor...
The Art of Slow Swimming: Why You Need to Slow Down to Get Faster

Stop Making These 4 Freestyle Mistakes: A Video Analysis Guide

Recognizing flaws in a swimming stroke is the first step to fixing them. Often, what feels right in the water looks very different on video. This article breaks down a video analysis of a swimmer with four common but critical freestyle mistakes. By learning to spot these errors, from a deep kick t...
Stop Making These 4 Freestyle Mistakes: A Video Analysis Guide

The Secret to Better Swimming: Mastering Your Breath Control

We've all tried it: holding your breath for as long as you can. An average person can last about two minutes, but the human body is capable of so much more. The world record for static apnea (with prior oxygen breathing) is an incredible 24 minutes. But what does the extreme world of freediving ha...
The Secret to Better Swimming: Mastering Your Breath Control

Breaststroke Like An Inch Worm

Breaststroke is the easiest stroke to swim casually, but it's one of the hardest to swim correctly. The difference between a relaxed "Mrs. Mayor" breaststroke and a competitive one is all in the details, tiny adjustments that eliminate drag and convert every ounce of power into forward motion. T...
Breaststroke Like An Inch Worm

Train Your Brain to Swim: What Bilingualism Teaches Us About Technique

Globalization is becoming the standard, and raising bilingual children is now a norm. But did you know that learning a second language as a child gives you an unprecedented advantage that goes far beyond just knowing more words? According to Princeton Neuroscientist Sam Wang, if you are bilingual...
Train Your Brain to Swim: What Bilingualism Teaches Us About Technique

Newest Swimming Advice

How to Improve Body Rotation in Freestyle and Backstroke

Introduction: Why Posture Matters in Swimming When it comes to swimming efficiently, technique trumps brute strength. One of the most important yet often misunderstood elements of technique is body posture. In other words, how you hold and move your body in the water. Whether you are swimming...
How to Improve Body Rotation in Freestyle and Backstroke

3D-Printed Swim Gear: Level Up Your Swim Training with DIY Accessories

Have you ever wished you could customize your swim gear without breaking the bank or impatiently staring out the window, waiting days for delivery? Good news, the future is here, and it's called 3D printing. And no, you do not need an engineering degree or a NASA-sized budget to get started, just a...
3D-Printed Swim Gear: Level Up Your Swim Training with DIY Accessories

The Viking Legacy - One goggle to rule them all

It was in the 1970s in a small village in Sweden that the swimming goggle industry changed forever. Jan Malmsten, an avid swimmer and entrepreneur, designed simplistic, sleek, and affordable swimming goggles that were adopted by the majority of elite swimmers around the world. These goggles, commo...
The Viking Legacy - One goggle to rule them all

Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

Breathing is as crucial to your life as water is to your swimming. You draw a breath thousands of times per day, yet how often do you actually stop and examine your vital breathing pattern? Similarly, when training, you more than likely tend to focus on endurance and muscular strength. If you ar...
Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

The Ultimate Gift Guide for Swimmers and Triathletes

Trying to find the perfect, thoughtful gift for the swimmer or triathlete in your life can be a challenge. You want something unique and useful that won't just sit in the back of their closet. Whether they are a beginner, a seasoned triathlete, swimrunner or an avid open water explorer, this guide...
The Ultimate Gift Guide for Swimmers and Triathletes

Xmetrics: The Device That Tried to Revolutionize Swim Tracking

"All you have to do is swim." That was the bold claim made by Xmetrics, a technology company that aimed to disrupt the swimming world with a new wearable gadget. While the landscape of swim tech has evolved since this device was announced, the core philosophy behind Xmetrics remains incredibly r...
Xmetrics: The Device That Tried to Revolutionize Swim Tracking

The Lost Art of Tactile Feedback: Lessons from the BluCore Corsuit

Every superhero needs a gadget. For a brief time in the swimming world, that gadget was the BluCore Corsuit. While this unique device is no longer on the market, the problem it solved, poor body posture, is timeless. The Corsuit offered a brilliant solution: tactile feedback. It forced you to...
The Lost Art of Tactile Feedback: Lessons from the BluCore Corsuit

11 Ways To Enjoy Swimming In A Crowded Lane

It is one of those days. The swimming lane you're about to plunge into is overcrowded. Even though it's marked "FAST SWIMMERS," it's plagued with leisurely head-up breaststrokers and people discussing politics by the wall. Your mood is ruined... or is it? Instead of getting angry, it's time to mak...
11 Ways To Enjoy Swimming In A Crowded Lane

Stop Making These 4 Freestyle Mistakes: A Video Analysis Guide

Recognizing flaws in a swimming stroke is the first step to fixing them. Often, what feels right in the water looks very different on video. This article breaks down a video analysis of a swimmer with four common but critical freestyle mistakes. By learning to spot these errors, from a deep kick t...
Stop Making These 4 Freestyle Mistakes: A Video Analysis Guide

8 Ways To Use Your Hand Paddles

Hand paddles are commonly used in swimming pools around the world. In fact, you hardly ever see a pool deck or the infamous Lost and Found basket (yes, they do exist) without a pair of them laying around. They are either loved or hated. The main rudimentary idea behind the original hand padd...
8 Ways To Use Your Hand Paddles

Swimming Gear Reviews

Swim Smooth DVD Review: Clean Up Your Stroke (Practicing One Thing At A Time)

The Swim Smooth's Clean Up Your Stroke DVD set is not your usual learn to swim program on DVDs. It is more of a series of short hints and tips addressing a few important aspects of an efficient freestyle stroke. Paul Newsome, an accredited level II triathlon coach who coaches triathletes in Wester...
Swim Smooth DVD Review: Clean Up Your Stroke (Practicing One Thing At A Time)

TechPaddle Review: Forearm Braces For Better Propulsion (Early Vertical Forearm Trainer)

Getting more propulsion during a swim is a huge problem for many swimmers, and even advanced individuals shouldn't stop exploring their stroke for potential improvement. If you read this swimming blog regularly, you might notice I do not recommend using too much swim gear unless it has a particula...
TechPaddle Review: Forearm Braces For Better Propulsion (Early Vertical Forearm Trainer)

Wetronome - The Metronome For Swimmers

I've had a few swimmers comment on this blog about their struggle to find the right stroke rhythm, and as it happens, there is a tool for that. Years ago, a revolutionary little device called the Wetronome changed how we train stroke rate. Today, that legacy lives on in modern tools like the Fi...
Wetronome - The Metronome For Swimmers

What's Your Swim Type? (Custom Tailored Swim Classes)

The guys over at SwimSmooth have done it again. After introducing us to the Wetronome (a tech gadget to help you with your stroke rate) and Mr. Smooth (an app that shows swimming technique from all angles at all speeds), SwimSmooth has now produced SwimTypes.com. Let me show you what it is...
What's Your Swim Type? (Custom Tailored Swim Classes)

Zoomers Gold Review: Improve Your Freestyle Kick In A Soft Rubber Comfort!

One of the toughest things to learn in swimming is a proper effective and efficient kick. Many coaches can tell you that having a great kick is the essence of fast swimming, however, they also struggle with teaching the proper kicking technique. No wonder though, the right kicking movement, wh...
Zoomers Gold Review: Improve Your Freestyle Kick In A Soft Rubber Comfort!

Palm Paddle Review - The World's Smallest Hand Paddle

This post is long overdue, but finally, I kicked myself to introduce you to the wonderful world of the Palm Paddle. I am not kidding when I say it is the world’s smallest hand paddle. At first sight, they’re so tiny and cute that you just want to cuddle them in your palm :). But don’t let the...
Palm Paddle Review - The World's Smallest Hand Paddle

The Viking Legacy - One goggle to rule them all

It was in the 1970s in a small village in Sweden that the swimming goggle industry changed forever. Jan Malmsten, an avid swimmer and entrepreneur, designed simplistic, sleek, and affordable swimming goggles that were adopted by the majority of elite swimmers around the world. These goggles, commo...
The Viking Legacy - One goggle to rule them all

The Ultimate Guide to the 360swim Buoy: Safety Without Drag

Safety often takes a backseat in swimming. We have life vests and armbands for non-swimmers, but for competitive or fitness swimmers, there was nothing that didn't ruin your stroke, until now. The 360swim Buoy is a revolutionary device that keeps you safe without hindering your performance. It's...
The Ultimate Guide to the 360swim Buoy: Safety Without Drag
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