TAKE THE ORANGE PILL – SWIM SMARTER, SAFER, AND STRONGER
Freedom in the water.
Visibility when it matters.
BE SAFE, BE SEEN
Visibility when it matters.
Trails behind you on a cord. You won't even know it's there.
One less thing to worry about
- Visible to boats, even in low light
- Carry your keys, phone, and more while you swim
- Rest mid-swim without heading back to shore
- Extra safety for solo swims (no drag)
Custom Gear for Clubs and Events
360swim supplies custom-printed gear for open water events, triathlon clubs, and swim teams - used at races across Europe. Every item on the water carries your branding.
Swim smarter with the 360swim blog
Swimming is a wonderful sport which you can also enjoy to the fullest if you follow your swim level appropriate advice. Enter 360swim Blog.
Let go and enjoy being in the water
The more you play, the more you discover and learn
A great kick is a key to a successful swimming stroke
Some swim gear is good, others not so much. Learn the difference.
Swim butterfly with ease by breaking it down to pieces
Swimming backward is fun, but also teaches you balance
THE 360SWIM PODCAST
Turn your commute into swim training. Audio Deep Dives on technique, psychology, and open water safety.
Most Popular Swim Tips
Xmetrics: The Device That Tried to Revolutionize Swim Tracking
"All you have to do is swim." That was the bold claim made by Xmetrics, a technology company that aimed to disrupt the swimming world with a new wearable gadget. While the landscape of swim tech has evolved since this device was announced, the core philosophy behind Xmetrics remains incredibly r...
Dry Case Review: Mobile Swimming Tips At The Pool (Underwater Angry Birds)
Whether we like it or not, we live in a fast-paced modern technology world where what happened 5 minutes ago is old news. It is extremely hard to keep up with new information and even harder to distinguish between good and bad information. Since everybody and their grandmother are online sharing t...
Learn To Swim Freestyle Backward
There is no doubt in my mind that anyone can learn how to swim and anyone can swim with ease if the right approach to learning is taken. In order to convey a certain feeling or a message to the swimmers and to keep swim workouts interesting, every coach should once in a while think outside the box....
Phelps vs. Spitz: How the Butterfly Stroke Evolved
There is no doubt about the greatness of Mark Spitz in his time and Michael Phelps' dominance in the modern era. Both are multiple Olympic champions with legendary status. But these two giants are separated by four decades of innovation. When Mark Spitz won 7 gold medals in 1972 Munich Olympics,...
What Made Michael Phelps So Good? (Anatomy of a Champion)
Michael Phelps is the most decorated Olympian of all time, a swimmer whose stunning performances redefined what was possible in the sport. But what was the secret to his phenomenal success? Apart from an incredible amount of hard work, a champion's mindset, and a legendary coaching partnership, Ph...
3 Swim Tools That Force You to Have Better Technique
We all long for that elusive, smooth swimming stroke. While practice is essential, sometimes you need a little help to feel what "correct" actually feels like. The problem with most swim gear is that it makes swimming easier (like fins) without teaching you anything. Today, I want to share three...
Learn To Swim Without Water With HYBAC
This is quite amazing. Learning to swim without water? Wow, I did not think I'd live to see the day. Russian scientists from the Vladivostok's Institute for Marine Research came up with a groundbreaking invention called the HYBAC ("Hydrobaric chamber"). HYBAC is a machine that mimics the...
How To Do Back To Breast Turns (Open vs. Bucket vs. Cross-Over)
In the individual medley races, there are a lot of transitions between strokes: fly to back, back to breast, breast to free where each swimmer could either gain or lose time on the opponents. Usually, the most complex turn is the one from backstroke to breaststroke. In the history of swimming,...
The LZR Racer: A Look Back at Swimming's "Super Suit" Saga
In early 2008, the swimming world was turned upside down. A revolutionary new swimsuit, the Speedo LZR Racer, was released, promising to make swimmers faster than ever before. What followed was the most chaotic, record-shattering, and controversial period in the sport's history: the "super suit" era...
The Kicking Toolkit: Fun Drills to Build Leg Power and Speed
Why bother improving your kick? Because without an effective and efficient kick, you will always struggle to swim smoothly. Your body balance and position depend on it. But kicking practice doesn't have to be 30 minutes of boredom staring at a black line. In this post, I will share tips and specif...
Stuck at the same pace?
Your technique might be the problem.
Describe what's holding you back, sinking legs, breathing, no rotation, and get a personalised drill sequence when we launch.
Be one of the first to get access.
Newest Swimming Advice
How to Improve Body Rotation in Freestyle and Backstroke
Introduction: Why Posture Matters in Swimming When it comes to swimming efficiently, technique trumps brute strength. One of the most important yet often misunderstood elements of technique is body posture. In other words, how you hold and move your body in the water. Whether you are swimming...
3D-Printed Swim Gear: Level Up Your Swim Training with DIY Accessories
Have you ever wished you could customize your swim gear without breaking the bank or impatiently staring out the window, waiting days for delivery? Good news, the future is here, and it's called 3D printing. And no, you do not need an engineering degree or a NASA-sized budget to get started, just a...
The Viking Legacy - One goggle to rule them all
It was in the 1970s in a small village in Sweden that the swimming goggle industry changed forever. Jan Malmsten, an avid swimmer and entrepreneur, designed simplistic, sleek, and affordable swimming goggles that were adopted by the majority of elite swimmers around the world. These goggles, commo...
Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer
Breathing is as crucial to your life as water is to your swimming. You draw a breath thousands of times per day, yet how often do you actually stop and examine your vital breathing pattern? Similarly, when training, you more than likely tend to focus on endurance and muscular strength. If you ar...
The Ultimate Gift Guide for Swimmers and Triathletes
Trying to find the perfect, thoughtful gift for the swimmer or triathlete in your life can be a challenge. You want something unique and useful that won't just sit in the back of their closet. Whether they are a beginner, a seasoned triathlete, swimrunner or an avid open water explorer, this guide...
Xmetrics: The Device That Tried to Revolutionize Swim Tracking
"All you have to do is swim." That was the bold claim made by Xmetrics, a technology company that aimed to disrupt the swimming world with a new wearable gadget. While the landscape of swim tech has evolved since this device was announced, the core philosophy behind Xmetrics remains incredibly r...
The Lost Art of Tactile Feedback: Lessons from the BluCore Corsuit
Every superhero needs a gadget. For a brief time in the swimming world, that gadget was the BluCore Corsuit. While this unique device is no longer on the market, the problem it solved, poor body posture, is timeless. The Corsuit offered a brilliant solution: tactile feedback. It forced you to...
11 Ways To Enjoy Swimming In A Crowded Lane
It is one of those days. The swimming lane you're about to plunge into is overcrowded. Even though it's marked "FAST SWIMMERS," it's plagued with leisurely head-up breaststrokers and people discussing politics by the wall. Your mood is ruined... or is it? Instead of getting angry, it's time to mak...
Stop Making These 4 Freestyle Mistakes: A Video Analysis Guide
Recognizing flaws in a swimming stroke is the first step to fixing them. Often, what feels right in the water looks very different on video. This article breaks down a video analysis of a swimmer with four common but critical freestyle mistakes. By learning to spot these errors, from a deep kick t...
8 Ways To Use Your Hand Paddles
Hand paddles are commonly used in swimming pools around the world. In fact, you hardly ever see a pool deck or the infamous Lost and Found basket (yes, they do exist) without a pair of them laying around. They are either loved or hated. The main rudimentary idea behind the original hand padd...
Swimming Gear Reviews
TechPaddle Review: Forearm Braces For Better Propulsion (Early Vertical Forearm Trainer)
Getting more propulsion during a swim is a huge problem for many swimmers, and even advanced individuals shouldn't stop exploring their stroke for potential improvement. If you read this swimming blog regularly, you might notice I do not recommend using too much swim gear unless it has a particula...
Aquaspotter Review: Swimming Safety In Open Water
Roaring speed boats, slowly churning fishing barges, a crazy youngster on jet skis, all of these have one thing in common: they are a danger to swimmers. When you do not have the luxury of swimming in a protected zone, staying visible is your number one priority. While a brightly colored swimmi...
Swim Smooth DVD Review: Clean Up Your Stroke (Practicing One Thing At A Time)
The Swim Smooth's Clean Up Your Stroke DVD set is not your usual learn to swim program on DVDs. It is more of a series of short hints and tips addressing a few important aspects of an efficient freestyle stroke. Paul Newsome, an accredited level II triathlon coach who coaches triathletes in Wester...
Antipaddle Review: Are We Born With Feeling For Water Or Is It Learned?
If you’ve taken a few swim lessons or spent time around pools, you’ve probably heard of the phrase “feeling for water.” Some swimmers seem to instantly know how to grab the water, while others (even after years) struggle to generate propulsion. This “feel” often seems innate, but where there is...
The Ultimate Guide to the 360swim Buoy: Safety Without Drag
Safety often takes a backseat in swimming. We have life vests and armbands for non-swimmers, but for competitive or fitness swimmers, there was nothing that didn't ruin your stroke, until now. The 360swim Buoy is a revolutionary device that keeps you safe without hindering your performance. It's...
3 Swim Tools That Force You to Have Better Technique
We all long for that elusive, smooth swimming stroke. While practice is essential, sometimes you need a little help to feel what "correct" actually feels like. The problem with most swim gear is that it makes swimming easier (like fins) without teaching you anything. Today, I want to share three...
The Viking Legacy - One goggle to rule them all
It was in the 1970s in a small village in Sweden that the swimming goggle industry changed forever. Jan Malmsten, an avid swimmer and entrepreneur, designed simplistic, sleek, and affordable swimming goggles that were adopted by the majority of elite swimmers around the world. These goggles, commo...
Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer
Breathing is as crucial to your life as water is to your swimming. You draw a breath thousands of times per day, yet how often do you actually stop and examine your vital breathing pattern? Similarly, when training, you more than likely tend to focus on endurance and muscular strength. If you ar...
