WHO WE ARE
About 360swim
360swim has been building swim buoys since 2012, when the category was still emerging in Europe - one of the first dedicated buoy brands here, back when almost nobody else knew what safe swimming was. What started as a response to a real safety problem has grown into the most complete range of open water swim buoys available, with over a quarter million buoys in use by swimmers and triathletes across Europe and beyond.
Behind it is Libor - a lifelong swimmer and coach, and the original Swimator. The blog started over 20 years ago as a personal project to share practical swimming advice. The shop came later, built around the same principle: give swimmers what actually helps, without the noise.
The founding purpose came from watching the sport grow rapidly, and with it, a rise in drowning incidents at open water events. Swimmers in distress went unnoticed in crowded starts. In open water, boat traffic couldn't see them. The sport was growing fast, but the safety infrastructure wasn't keeping up. That's the problem 360swim was built to solve.
What You'll Find Here
🔹 Swim Tips & Blog
Practical swimming advice rooted in 20+ years of coaching and teaching. Technique, training, gear - written for swimmers who want to get better, not just read about it. The blog covers everything from freestyle mechanics to open water safety, with a growing focus on what it actually takes to swim confidently outside the pool.
🔹 Swim Videos
Visual swim technique tips and tutorial videos - useful if you'd rather watch than read. The 360swim YouTube channel also has short summary videos for most blog posts, so you can get the key points without reading the full article. Good for watching before a session or reviewing a technique concept quickly.
🔹 The 360swim Podcast
AI-hosted audio deep dives on swimming topics - technique, mindset, gear, open water strategy. Available on YouTube and YouTube Music. Good for the commute to the pool.
🔹 The 360swim Shop
Open water swim buoys, dry bag buoys, floating phone cases, waterproof waist packs, and accessories - including the Ultra Dazzle, a fully printed limited series that's unlike anything else on the market. Custom printed buoys, caps, course markers, and ponchos for clubs and events. Everything ships from the EU.
Explore the full range at shop.360swim.com.
Why swim buoys?
Because being a strong swimmer doesn't make you visible. Boat traffic doesn't care how good your technique is. Most risk in open water comes from others - not from you.
A buoy doesn't get in the way. It trails behind you on a cord while you swim, and it means that if something goes wrong, someone will spot you. That's the whole idea.
360swim has been making them since 2012, longer than almost any brand in Europe. Be safe. Be seen.
