Freedom in the water.
Visibility when it matters.


BE SAFE, BE SEEN

Trails behind you on a cord. You won't even know it's there.

Go Safer Today

One less thing to worry about

  • Visible to boats, even in low light
  • Carry your keys, phone, and more while you swim
  • Rest mid-swim without heading back to shore
  • Extra safety for solo swims (no drag)

Custom Gear for Clubs and Events

360swim supplies custom-printed gear for open water events, triathlon clubs, and swim teams - used at races across Europe. Every item on the water carries your branding.

Swim smarter with the 360swim blog

Swimming is a wonderful sport which you can also enjoy to the fullest if you follow your swim level appropriate advice. Enter 360swim Blog.

Let go and enjoy being in the water

The more you play, the more you discover and learn

A great kick is a key to a successful swimming stroke

Some swim gear is good, others not so much. Learn the difference.

Swim butterfly with ease by breaking it down to pieces

Swimming backward is fun, but also teaches you balance

THE 360SWIM PODCAST

Turn your commute into swim training. Audio Deep Dives on technique, psychology, and open water safety.

Browse All Episodes

Most Popular Swim Tips

7 Best Gifts for Swimmers (That They Will Actually Use)

Finding the perfect gift can be tough. I personally dislike giving "useless" gifts, items that look nice but just sit in the back of a closet gathering dust. If you are hunting for a gift for a swimmer, why not give them something that will actually make them better at their sport? Whether it's fo...
7 Best Gifts for Swimmers (That They Will Actually Use)

How To Do Back To Breast Turns (Open vs. Bucket vs. Cross-Over)

In the individual medley races, there are a lot of transitions between strokes: fly to back, back to breast, breast to free where each swimmer could either gain or lose time on the opponents. Usually, the most complex turn is the one from backstroke to breaststroke. In the history of swimming,...
How To Do Back To Breast Turns (Open vs. Bucket vs. Cross-Over)

A Swimmer's Guide to Laser Eye Surgery (Tired of Prescription Goggles?)

Squinting to see the pace clock. Swimming in a zig-zag in open water because you can't see the buoy. Constantly taking off your goggles to see the workout on the board. If you wear glasses or contacts on land, you know these frustrations all too well. For swimmers, poor vision isn't just an anno...
A Swimmer's Guide to Laser Eye Surgery (Tired of Prescription Goggles?)

Learn The Flutter Kick By Doing it Wrong (Freestyle Swim Kick Explained)

The freestyle flutter kick is the engine of your stroke. A proper kick provides propulsion, lift, and balance, but it's also one of the hardest swimming skills to master. This guide will break down the mechanics of an effective flutter kick, using analogies and a unique "learn-by-doing-it-wrong" a...
Learn The Flutter Kick By Doing it Wrong (Freestyle Swim Kick Explained)

Butterfrog Extreme (The Old School Butterfly Stroke)

Ever wondered what happens when you combine the two most powerful strokes in swimming? The result is "Butterfrog," an old-school hybrid stroke that merges the arms of butterfly with the kick of breaststroke. While you won't see it in the Olympics, this unique stroke is a fantastic drill for ma...
Butterfrog Extreme (The Old School Butterfly Stroke)

Do You Know How To Swim Breaststroke? (Top 5 Most Common Breaststroke Mistakes)

Walk into any public pool, and you'll see it: the slow, head-up breaststroke with a lazy, wide kick. In the Czech Republic, we call it the "Mrs. Mayor" style and while it might keep your hair dry, it's inefficient and puts a huge strain on your neck and lower back. In the olden days, the stereotyp...
Do You Know How To Swim Breaststroke? (Top 5 Most Common Breaststroke Mistakes)

The "Magic" Swimsuit Myth: Swim Smarter, Not More Expensive

Every few years, a revolutionary piece of swim gear is launched with promises of free speed and record-breaking performance. One of the most famous examples was Speedo's Fastskin3 "racing system." While new technology is exciting, it often obscures a fundamental truth: for 99% of swimmers, the sec...
The "Magic" Swimsuit Myth: Swim Smarter, Not More Expensive

Backstroke Magic (How To Properly Swim Backstroke?)

When swum correctly, backstroke is arguably the most graceful and beautiful of the four strokes, appearing as if the swimmer is gliding effortlessly across the water. But this effortless look is the result of mastering four key technical elements. This lesson will dissect each one - head position,...
Backstroke Magic (How To Properly Swim Backstroke?)

3 Swim Tools That Force You to Have Better Technique

We all long for that elusive, smooth swimming stroke. While practice is essential, sometimes you need a little help to feel what "correct" actually feels like. The problem with most swim gear is that it makes swimming easier (like fins) without teaching you anything. Today, I want to share three...
3 Swim Tools That Force You to Have Better Technique

Kickboards Are Evil (Having A Great Kick Is Priceless)

I try not to live by too many rules, but when it comes to kickboards (or swimming boards), I have one: Do not use them when you are learning to swim! Kickboards can be a huge impediment to your swimming progress. Okay, maybe 'evil' is a strong word... but for beginners, they can definit...
Kickboards Are Evil (Having A Great Kick Is Priceless)

Newest Swimming Advice

How to Improve Body Rotation in Freestyle and Backstroke

Introduction: Why Posture Matters in Swimming When it comes to swimming efficiently, technique trumps brute strength. One of the most important yet often misunderstood elements of technique is body posture. In other words, how you hold and move your body in the water. Whether you are swimming...
How to Improve Body Rotation in Freestyle and Backstroke

3D-Printed Swim Gear: Level Up Your Swim Training with DIY Accessories

Have you ever wished you could customize your swim gear without breaking the bank or impatiently staring out the window, waiting days for delivery? Good news, the future is here, and it's called 3D printing. And no, you do not need an engineering degree or a NASA-sized budget to get started, just a...
3D-Printed Swim Gear: Level Up Your Swim Training with DIY Accessories

The Viking Legacy - One goggle to rule them all

It was in the 1970s in a small village in Sweden that the swimming goggle industry changed forever. Jan Malmsten, an avid swimmer and entrepreneur, designed simplistic, sleek, and affordable swimming goggles that were adopted by the majority of elite swimmers around the world. These goggles, commo...
The Viking Legacy - One goggle to rule them all

Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

Breathing is as crucial to your life as water is to your swimming. You draw a breath thousands of times per day, yet how often do you actually stop and examine your vital breathing pattern? Similarly, when training, you more than likely tend to focus on endurance and muscular strength. If you ar...
Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

The Ultimate Gift Guide for Swimmers and Triathletes

Trying to find the perfect, thoughtful gift for the swimmer or triathlete in your life can be a challenge. You want something unique and useful that won't just sit in the back of their closet. Whether they are a beginner, a seasoned triathlete, swimrunner or an avid open water explorer, this guide...
The Ultimate Gift Guide for Swimmers and Triathletes

Xmetrics: The Device That Tried to Revolutionize Swim Tracking

"All you have to do is swim." That was the bold claim made by Xmetrics, a technology company that aimed to disrupt the swimming world with a new wearable gadget. While the landscape of swim tech has evolved since this device was announced, the core philosophy behind Xmetrics remains incredibly r...
Xmetrics: The Device That Tried to Revolutionize Swim Tracking

The Lost Art of Tactile Feedback: Lessons from the BluCore Corsuit

Every superhero needs a gadget. For a brief time in the swimming world, that gadget was the BluCore Corsuit. While this unique device is no longer on the market, the problem it solved, poor body posture, is timeless. The Corsuit offered a brilliant solution: tactile feedback. It forced you to...
The Lost Art of Tactile Feedback: Lessons from the BluCore Corsuit

11 Ways To Enjoy Swimming In A Crowded Lane

It is one of those days. The swimming lane you're about to plunge into is overcrowded. Even though it's marked "FAST SWIMMERS," it's plagued with leisurely head-up breaststrokers and people discussing politics by the wall. Your mood is ruined... or is it? Instead of getting angry, it's time to mak...
11 Ways To Enjoy Swimming In A Crowded Lane

Stop Making These 4 Freestyle Mistakes: A Video Analysis Guide

Recognizing flaws in a swimming stroke is the first step to fixing them. Often, what feels right in the water looks very different on video. This article breaks down a video analysis of a swimmer with four common but critical freestyle mistakes. By learning to spot these errors, from a deep kick t...
Stop Making These 4 Freestyle Mistakes: A Video Analysis Guide

8 Ways To Use Your Hand Paddles

Hand paddles are commonly used in swimming pools around the world. In fact, you hardly ever see a pool deck or the infamous Lost and Found basket (yes, they do exist) without a pair of them laying around. They are either loved or hated. The main rudimentary idea behind the original hand padd...
8 Ways To Use Your Hand Paddles

Swimming Gear Reviews

The Technique Toolkit: 7 Swim Products to Help You Swim Faster

Swimming is an amazing sport, but staring at the black line can get boring. Sometimes you need a little distraction to stay motivated. But the best distractions are the ones that make you faster. I like to call them "coaching toys", equipment designed not just to make swimming easier, but to force...
The Technique Toolkit: 7 Swim Products to Help You Swim Faster

Antipaddle Review: Are We Born With Feeling For Water Or Is It Learned?

If you’ve taken a few swim lessons or spent time around pools, you’ve probably heard of the phrase “feeling for water.” Some swimmers seem to instantly know how to grab the water, while others (even after years) struggle to generate propulsion. This “feel” often seems innate, but where there is...
Antipaddle Review: Are We Born With Feeling For Water Or Is It Learned?

Palm Paddle Review - The World's Smallest Hand Paddle

This post is long overdue, but finally, I kicked myself to introduce you to the wonderful world of the Palm Paddle. I am not kidding when I say it is the world’s smallest hand paddle. At first sight, they’re so tiny and cute that you just want to cuddle them in your palm :). But don’t let the...
Palm Paddle Review - The World's Smallest Hand Paddle

What's Your Swim Type? (Custom Tailored Swim Classes)

The guys over at SwimSmooth have done it again. After introducing us to the Wetronome (a tech gadget to help you with your stroke rate) and Mr. Smooth (an app that shows swimming technique from all angles at all speeds), SwimSmooth has now produced SwimTypes.com. Let me show you what it is...
What's Your Swim Type? (Custom Tailored Swim Classes)

Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

Breathing is as crucial to your life as water is to your swimming. You draw a breath thousands of times per day, yet how often do you actually stop and examine your vital breathing pattern? Similarly, when training, you more than likely tend to focus on endurance and muscular strength. If you ar...
Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

shinfin™ Leg Fins Review: No More Sinking Legs During Your Swim

I have already discussed proper body position while swimming freestyle and the drag forces that act upon your body on numerous occasions on this blog. However, the reality of it is that it is very easy to say, "swim relaxed with good body position", but a bit more difficult to actually perform...
shinfin™ Leg Fins Review: No More Sinking Legs During Your Swim

Dry Case Review: Mobile Swimming Tips At The Pool (Underwater Angry Birds)

Whether we like it or not, we live in a fast-paced modern technology world where what happened 5 minutes ago is old news. It is extremely hard to keep up with new information and even harder to distinguish between good and bad information. Since everybody and their grandmother are online sharing t...
Dry Case Review: Mobile Swimming Tips At The Pool (Underwater Angry Birds)

The Viking Legacy - One goggle to rule them all

It was in the 1970s in a small village in Sweden that the swimming goggle industry changed forever. Jan Malmsten, an avid swimmer and entrepreneur, designed simplistic, sleek, and affordable swimming goggles that were adopted by the majority of elite swimmers around the world. These goggles, commo...
The Viking Legacy - One goggle to rule them all
Results