Freedom in the water.
Visibility when it matters.


BE SAFE, BE SEEN

Trails behind you on a cord. You won't even know it's there.

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One less thing to worry about

  • Visible to boats, even in low light
  • Carry your keys, phone, and more while you swim
  • Rest mid-swim without heading back to shore
  • Extra safety for solo swims (no drag)

Custom Gear for Clubs and Events

360swim supplies custom-printed gear for open water events, triathlon clubs, and swim teams - used at races across Europe. Every item on the water carries your branding.

Swim smarter with the 360swim blog

Swimming is a wonderful sport which you can also enjoy to the fullest if you follow your swim level appropriate advice. Enter 360swim Blog.

Let go and enjoy being in the water

The more you play, the more you discover and learn

A great kick is a key to a successful swimming stroke

Some swim gear is good, others not so much. Learn the difference.

Swim butterfly with ease by breaking it down to pieces

Swimming backward is fun, but also teaches you balance

THE 360SWIM PODCAST

Turn your commute into swim training. Audio Deep Dives on technique, psychology, and open water safety.

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Most Popular Swim Tips

Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

Breathing is as crucial to your life as water is to your swimming. You draw a breath thousands of times per day, yet how often do you actually stop and examine your vital breathing pattern? Similarly, when training, you more than likely tend to focus on endurance and muscular strength. If you ar...
Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

How To Swim Faster Easier? (Learning To Streamline Your Body)

Want to know the simple answer to swimming faster and easier? Learn to swim slowly with correct technique. This counter-intuitive approach is the secret to reducing your body's drag and increasing your propulsion. It's also the hardest skill you'll have to master on your journey to effortless swi...
How To Swim Faster Easier? (Learning To Streamline Your Body)

The Swimmer's Posture: Why Swimming is the Perfect Antidote to Your Desk Job

In today's world, working on a computer is a fact of life. But with this technology comes a major negative side effect: terrible body posture. I know I am guilty of it. Even as I write this, I have to fight the urge to slouch. This constant battle against "computer posture" is something most of us...
The Swimmer's Posture: Why Swimming is the Perfect Antidote to Your Desk Job

The "Magic" Swimsuit Myth: Swim Smarter, Not More Expensive

Every few years, a revolutionary piece of swim gear is launched with promises of free speed and record-breaking performance. One of the most famous examples was Speedo's Fastskin3 "racing system." While new technology is exciting, it often obscures a fundamental truth: for 99% of swimmers, the sec...
The "Magic" Swimsuit Myth: Swim Smarter, Not More Expensive

How to Do a Flip Turn: Part 2 - Taking it to the Wall

In our last lesson, you mastered the forward somersault in open water. Now, it's time to take that skill to its final destination: the wall. This lesson will guide you through the process of timing your approach, planting your feet, pushing off, and twisting back onto your stomach. With a little...
How to Do a Flip Turn: Part 2 - Taking it to the Wall

Swim Smooth DVD Review: Clean Up Your Stroke (Practicing One Thing At A Time)

The Swim Smooth's Clean Up Your Stroke DVD set is not your usual learn to swim program on DVDs. It is more of a series of short hints and tips addressing a few important aspects of an efficient freestyle stroke. Paul Newsome, an accredited level II triathlon coach who coaches triathletes in Wester...
Swim Smooth DVD Review: Clean Up Your Stroke (Practicing One Thing At A Time)

New Breaststroke Rule Adopted by FINA

The rules of swimming are not set in stone. Over the years, major changes have been made to legitimize new techniques and make the sport faster. One of the most significant changes in modern swimming happened in 2005, when FINA officially updated the breaststroke pullout rule. This post covers tha...
New Breaststroke Rule Adopted by FINA

Choosing The Right Goggles For You

Are there differences between swimming goggles which I should consider? What swimming goggles should I use for my first triathlon swim? I get asked these questions and many more over and over from the beginner swimmers I coach. And no wonder. With the endless combinations of shapes, lens col...
Choosing The Right Goggles For You

The Kicking Toolkit: Fun Drills to Build Leg Power and Speed

Why bother improving your kick? Because without an effective and efficient kick, you will always struggle to swim smoothly. Your body balance and position depend on it. But kicking practice doesn't have to be 30 minutes of boredom staring at a black line. In this post, I will share tips and specif...
The Kicking Toolkit: Fun Drills to Build Leg Power and Speed

What Made Michael Phelps So Good? (Anatomy of a Champion)

Michael Phelps is the most decorated Olympian of all time, a swimmer whose stunning performances redefined what was possible in the sport. But what was the secret to his phenomenal success? Apart from an incredible amount of hard work, a champion's mindset, and a legendary coaching partnership, Ph...
What Made Michael Phelps So Good? (Anatomy of a Champion)

Newest Swimming Advice

How to Improve Body Rotation in Freestyle and Backstroke

Introduction: Why Posture Matters in Swimming When it comes to swimming efficiently, technique trumps brute strength. One of the most important yet often misunderstood elements of technique is body posture. In other words, how you hold and move your body in the water. Whether you are swimming...
How to Improve Body Rotation in Freestyle and Backstroke

3D-Printed Swim Gear: Level Up Your Swim Training with DIY Accessories

Have you ever wished you could customize your swim gear without breaking the bank or impatiently staring out the window, waiting days for delivery? Good news, the future is here, and it's called 3D printing. And no, you do not need an engineering degree or a NASA-sized budget to get started, just a...
3D-Printed Swim Gear: Level Up Your Swim Training with DIY Accessories

The Viking Legacy - One goggle to rule them all

It was in the 1970s in a small village in Sweden that the swimming goggle industry changed forever. Jan Malmsten, an avid swimmer and entrepreneur, designed simplistic, sleek, and affordable swimming goggles that were adopted by the majority of elite swimmers around the world. These goggles, commo...
The Viking Legacy - One goggle to rule them all

Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

Breathing is as crucial to your life as water is to your swimming. You draw a breath thousands of times per day, yet how often do you actually stop and examine your vital breathing pattern? Similarly, when training, you more than likely tend to focus on endurance and muscular strength. If you ar...
Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

The Ultimate Gift Guide for Swimmers and Triathletes

Trying to find the perfect, thoughtful gift for the swimmer or triathlete in your life can be a challenge. You want something unique and useful that won't just sit in the back of their closet. Whether they are a beginner, a seasoned triathlete, swimrunner or an avid open water explorer, this guide...
The Ultimate Gift Guide for Swimmers and Triathletes

Xmetrics: The Device That Tried to Revolutionize Swim Tracking

"All you have to do is swim." That was the bold claim made by Xmetrics, a technology company that aimed to disrupt the swimming world with a new wearable gadget. While the landscape of swim tech has evolved since this device was announced, the core philosophy behind Xmetrics remains incredibly r...
Xmetrics: The Device That Tried to Revolutionize Swim Tracking

The Lost Art of Tactile Feedback: Lessons from the BluCore Corsuit

Every superhero needs a gadget. For a brief time in the swimming world, that gadget was the BluCore Corsuit. While this unique device is no longer on the market, the problem it solved, poor body posture, is timeless. The Corsuit offered a brilliant solution: tactile feedback. It forced you to...
The Lost Art of Tactile Feedback: Lessons from the BluCore Corsuit

11 Ways To Enjoy Swimming In A Crowded Lane

It is one of those days. The swimming lane you're about to plunge into is overcrowded. Even though it's marked "FAST SWIMMERS," it's plagued with leisurely head-up breaststrokers and people discussing politics by the wall. Your mood is ruined... or is it? Instead of getting angry, it's time to mak...
11 Ways To Enjoy Swimming In A Crowded Lane

Stop Making These 4 Freestyle Mistakes: A Video Analysis Guide

Recognizing flaws in a swimming stroke is the first step to fixing them. Often, what feels right in the water looks very different on video. This article breaks down a video analysis of a swimmer with four common but critical freestyle mistakes. By learning to spot these errors, from a deep kick t...
Stop Making These 4 Freestyle Mistakes: A Video Analysis Guide

8 Ways To Use Your Hand Paddles

Hand paddles are commonly used in swimming pools around the world. In fact, you hardly ever see a pool deck or the infamous Lost and Found basket (yes, they do exist) without a pair of them laying around. They are either loved or hated. The main rudimentary idea behind the original hand padd...
8 Ways To Use Your Hand Paddles

Swimming Gear Reviews

Wetronome - The Metronome For Swimmers

I've had a few swimmers comment on this blog about their struggle to find the right stroke rhythm, and as it happens, there is a tool for that. Years ago, a revolutionary little device called the Wetronome changed how we train stroke rate. Today, that legacy lives on in modern tools like the Fi...
Wetronome - The Metronome For Swimmers

The Ultimate Guide to the 360swim Buoy: Safety Without Drag

Safety often takes a backseat in swimming. We have life vests and armbands for non-swimmers, but for competitive or fitness swimmers, there was nothing that didn't ruin your stroke, until now. The 360swim Buoy is a revolutionary device that keeps you safe without hindering your performance. It's...
The Ultimate Guide to the 360swim Buoy: Safety Without Drag

What's Your Swim Type? (Custom Tailored Swim Classes)

The guys over at SwimSmooth have done it again. After introducing us to the Wetronome (a tech gadget to help you with your stroke rate) and Mr. Smooth (an app that shows swimming technique from all angles at all speeds), SwimSmooth has now produced SwimTypes.com. Let me show you what it is...
What's Your Swim Type? (Custom Tailored Swim Classes)

shinfin™ Leg Fins Review: No More Sinking Legs During Your Swim

I have already discussed proper body position while swimming freestyle and the drag forces that act upon your body on numerous occasions on this blog. However, the reality of it is that it is very easy to say, "swim relaxed with good body position", but a bit more difficult to actually perform...
shinfin™ Leg Fins Review: No More Sinking Legs During Your Swim

Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

Breathing is as crucial to your life as water is to your swimming. You draw a breath thousands of times per day, yet how often do you actually stop and examine your vital breathing pattern? Similarly, when training, you more than likely tend to focus on endurance and muscular strength. If you ar...
Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

TechPaddle Review: Forearm Braces For Better Propulsion (Early Vertical Forearm Trainer)

Getting more propulsion during a swim is a huge problem for many swimmers, and even advanced individuals shouldn't stop exploring their stroke for potential improvement. If you read this swimming blog regularly, you might notice I do not recommend using too much swim gear unless it has a particula...
TechPaddle Review: Forearm Braces For Better Propulsion (Early Vertical Forearm Trainer)

Antipaddle Review: Are We Born With Feeling For Water Or Is It Learned?

If you’ve taken a few swim lessons or spent time around pools, you’ve probably heard of the phrase “feeling for water.” Some swimmers seem to instantly know how to grab the water, while others (even after years) struggle to generate propulsion. This “feel” often seems innate, but where there is...
Antipaddle Review: Are We Born With Feeling For Water Or Is It Learned?

3 Swim Tools That Force You to Have Better Technique

We all long for that elusive, smooth swimming stroke. While practice is essential, sometimes you need a little help to feel what "correct" actually feels like. The problem with most swim gear is that it makes swimming easier (like fins) without teaching you anything. Today, I want to share three...
3 Swim Tools That Force You to Have Better Technique
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