Freedom in the water.
Visibility when it matters.


BE SAFE, BE SEEN

Trails behind you on a cord. You won't even know it's there.

Go Safer Today

One less thing to worry about

  • Visible to boats, even in low light
  • Carry your keys, phone, and more while you swim
  • Rest mid-swim without heading back to shore
  • Extra safety for solo swims (no drag)

Custom Gear for Clubs and Events

360swim supplies custom-printed gear for open water events, triathlon clubs, and swim teams - used at races across Europe. Every item on the water carries your branding.

Swim smarter with the 360swim blog

Swimming is a wonderful sport which you can also enjoy to the fullest if you follow your swim level appropriate advice. Enter 360swim Blog.

Let go and enjoy being in the water

The more you play, the more you discover and learn

A great kick is a key to a successful swimming stroke

Some swim gear is good, others not so much. Learn the difference.

Swim butterfly with ease by breaking it down to pieces

Swimming backward is fun, but also teaches you balance

THE 360SWIM PODCAST

Turn your commute into swim training. Audio Deep Dives on technique, psychology, and open water safety.

Browse All Episodes

Most Popular Swim Tips

3D-Printed Swim Gear: Level Up Your Swim Training with DIY Accessories

Have you ever wished you could customize your swim gear without breaking the bank or impatiently staring out the window, waiting days for delivery? Good news, the future is here, and it's called 3D printing. And no, you do not need an engineering degree or a NASA-sized budget to get started, just a...
3D-Printed Swim Gear: Level Up Your Swim Training with DIY Accessories

A Beginner's Guide to the Freestyle Arm Stroke

One of the most common questions from swimmers learning freestyle is about the arm movement. Should it be a perfect windmill? Should my hands meet at the front? The rhythm and timing can be confusing. This lesson will break down the mechanics of the freestyle arm stroke. We'll debunk the common "c...
A Beginner's Guide to the Freestyle Arm Stroke

Why Is Swimming Butterfly So Scary? (Top 5 Most Common Butterfly Mistakes)

For many swimmers, the word "butterfly" brings a sense of dread. Coaches often see faces fall the moment it's written on the workout board. But this fear is totally unnecessary. The secret to butterfly isn't brute strength; it's technique. Without the proper rhythm and timing, it is indeed the har...
Why Is Swimming Butterfly So Scary? (Top 5 Most Common Butterfly Mistakes)

Learn To Swim Freestyle Backward

There is no doubt in my mind that anyone can learn how to swim and anyone can swim with ease if the right approach to learning is taken. In order to convey a certain feeling or a message to the swimmers and to keep swim workouts interesting, every coach should once in a while think outside the box....
Learn To Swim Freestyle Backward

The Art of Slow Swimming: Why You Need to Slow Down to Get Faster

We are caught up in a fast-paced society, often forgetting to stop and think. This causes us to do things over and over without realizing that there might be a smarter way. As a swimmer, you should always be trying to explore new things, whether it's swimming backstroke, morning practices, or wor...
The Art of Slow Swimming: Why You Need to Slow Down to Get Faster

A Sprint Breaststroke Workout to Build a More Powerful Kick

Many of you have asked for some breaststroke workout advice, so here it is. This workout is designed to improve your 50 and 100-meter breaststroke, but the principles will help with longer events as well. Keep in mind that breaststroke is a combination of powerful leg drive and perfect timing. T...
A Sprint Breaststroke Workout to Build a More Powerful Kick

Breaststroke Lesson - How About Them Legs?

The breaststroke kick is powerful, complex, and often the hardest part of the stroke to master. You've probably been told to "kick like a frog," but the real motion is much more nuanced. This lesson will break down the mechanics of a proper breaststroke kick, moving past the frog analogy to teach...
Breaststroke Lesson - How About Them Legs?

What to Do When You Feel Like You're Drowning (A Beginner's Guide)

One of the most common and terrifying questions beginners ask is: "What should I do when I feel like I'm drowning?" The first piece of advice is always the same: don't panic. Easier said than done, right? But panic is the real enemy. It wastes your energy, disrupts your breathing, and actively...
What to Do When You Feel Like You're Drowning (A Beginner's Guide)

Phelps vs. Spitz: How the Butterfly Stroke Evolved

There is no doubt about the greatness of Mark Spitz in his time and Michael Phelps' dominance in the modern era. Both are multiple Olympic champions with legendary status. But these two giants are separated by four decades of innovation. When Mark Spitz won 7 gold medals in 1972 Munich Olympics,...
Phelps vs. Spitz: How the Butterfly Stroke Evolved

Can You Learn to Swim with Video Games? (From Xbox Kinect to Modern VR)

Over the last decade, motion-controlled video games have exploded in popularity. But can swinging your arms in your living room actually have anything to do with learning how to swim? Back in 2011, Microsoft released a game for the Xbox Kinect called "Michael Phelps: Push the Limit," one of the fi...
Can You Learn to Swim with Video Games? (From Xbox Kinect to Modern VR)

Newest Swimming Advice

How to Improve Body Rotation in Freestyle and Backstroke

Introduction: Why Posture Matters in Swimming When it comes to swimming efficiently, technique trumps brute strength. One of the most important yet often misunderstood elements of technique is body posture. In other words, how you hold and move your body in the water. Whether you are swimming...
How to Improve Body Rotation in Freestyle and Backstroke

3D-Printed Swim Gear: Level Up Your Swim Training with DIY Accessories

Have you ever wished you could customize your swim gear without breaking the bank or impatiently staring out the window, waiting days for delivery? Good news, the future is here, and it's called 3D printing. And no, you do not need an engineering degree or a NASA-sized budget to get started, just a...
3D-Printed Swim Gear: Level Up Your Swim Training with DIY Accessories

The Viking Legacy - One goggle to rule them all

It was in the 1970s in a small village in Sweden that the swimming goggle industry changed forever. Jan Malmsten, an avid swimmer and entrepreneur, designed simplistic, sleek, and affordable swimming goggles that were adopted by the majority of elite swimmers around the world. These goggles, commo...
The Viking Legacy - One goggle to rule them all

Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

Breathing is as crucial to your life as water is to your swimming. You draw a breath thousands of times per day, yet how often do you actually stop and examine your vital breathing pattern? Similarly, when training, you more than likely tend to focus on endurance and muscular strength. If you ar...
Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

The Ultimate Gift Guide for Swimmers and Triathletes

Trying to find the perfect, thoughtful gift for the swimmer or triathlete in your life can be a challenge. You want something unique and useful that won't just sit in the back of their closet. Whether they are a beginner, a seasoned triathlete, swimrunner or an avid open water explorer, this guide...
The Ultimate Gift Guide for Swimmers and Triathletes

Xmetrics: The Device That Tried to Revolutionize Swim Tracking

"All you have to do is swim." That was the bold claim made by Xmetrics, a technology company that aimed to disrupt the swimming world with a new wearable gadget. While the landscape of swim tech has evolved since this device was announced, the core philosophy behind Xmetrics remains incredibly r...
Xmetrics: The Device That Tried to Revolutionize Swim Tracking

The Lost Art of Tactile Feedback: Lessons from the BluCore Corsuit

Every superhero needs a gadget. For a brief time in the swimming world, that gadget was the BluCore Corsuit. While this unique device is no longer on the market, the problem it solved, poor body posture, is timeless. The Corsuit offered a brilliant solution: tactile feedback. It forced you to...
The Lost Art of Tactile Feedback: Lessons from the BluCore Corsuit

11 Ways To Enjoy Swimming In A Crowded Lane

It is one of those days. The swimming lane you're about to plunge into is overcrowded. Even though it's marked "FAST SWIMMERS," it's plagued with leisurely head-up breaststrokers and people discussing politics by the wall. Your mood is ruined... or is it? Instead of getting angry, it's time to mak...
11 Ways To Enjoy Swimming In A Crowded Lane

Stop Making These 4 Freestyle Mistakes: A Video Analysis Guide

Recognizing flaws in a swimming stroke is the first step to fixing them. Often, what feels right in the water looks very different on video. This article breaks down a video analysis of a swimmer with four common but critical freestyle mistakes. By learning to spot these errors, from a deep kick t...
Stop Making These 4 Freestyle Mistakes: A Video Analysis Guide

8 Ways To Use Your Hand Paddles

Hand paddles are commonly used in swimming pools around the world. In fact, you hardly ever see a pool deck or the infamous Lost and Found basket (yes, they do exist) without a pair of them laying around. They are either loved or hated. The main rudimentary idea behind the original hand padd...
8 Ways To Use Your Hand Paddles

Swimming Gear Reviews

The Viking Legacy - One goggle to rule them all

It was in the 1970s in a small village in Sweden that the swimming goggle industry changed forever. Jan Malmsten, an avid swimmer and entrepreneur, designed simplistic, sleek, and affordable swimming goggles that were adopted by the majority of elite swimmers around the world. These goggles, commo...
The Viking Legacy - One goggle to rule them all

Aquaspotter Review: Swimming Safety In Open Water

Roaring speed boats, slowly churning fishing barges, a crazy youngster on jet skis, all of these have one thing in common: they are a danger to swimmers. When you do not have the luxury of swimming in a protected zone, staying visible is your number one priority. While a brightly colored swimmi...
Aquaspotter Review: Swimming Safety In Open Water

Aquaviz Review: The Swiss Army Knife Among Swimming Prescription Masks

I’ve grown up as a full-blown chlorinated pool swimmer with lifelong search for the perfect fitting goggles. I swear, I must have tried like 50 different types and always found them inadequate. Either they leaked or the suction was too much on the eyes until I found the holy grail: the Swedish ...
Aquaviz Review: The Swiss Army Knife Among Swimming Prescription Masks

Antipaddle Review: Are We Born With Feeling For Water Or Is It Learned?

If you’ve taken a few swim lessons or spent time around pools, you’ve probably heard of the phrase “feeling for water.” Some swimmers seem to instantly know how to grab the water, while others (even after years) struggle to generate propulsion. This “feel” often seems innate, but where there is...
Antipaddle Review: Are We Born With Feeling For Water Or Is It Learned?

shinfin™ Leg Fins Review: No More Sinking Legs During Your Swim

I have already discussed proper body position while swimming freestyle and the drag forces that act upon your body on numerous occasions on this blog. However, the reality of it is that it is very easy to say, "swim relaxed with good body position", but a bit more difficult to actually perform...
shinfin™ Leg Fins Review: No More Sinking Legs During Your Swim

3 Swim Tools That Force You to Have Better Technique

We all long for that elusive, smooth swimming stroke. While practice is essential, sometimes you need a little help to feel what "correct" actually feels like. The problem with most swim gear is that it makes swimming easier (like fins) without teaching you anything. Today, I want to share three...
3 Swim Tools That Force You to Have Better Technique

The Ultimate Guide to the 360swim Buoy: Safety Without Drag

Safety often takes a backseat in swimming. We have life vests and armbands for non-swimmers, but for competitive or fitness swimmers, there was nothing that didn't ruin your stroke, until now. The 360swim Buoy is a revolutionary device that keeps you safe without hindering your performance. It's...
The Ultimate Guide to the 360swim Buoy: Safety Without Drag

Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

Breathing is as crucial to your life as water is to your swimming. You draw a breath thousands of times per day, yet how often do you actually stop and examine your vital breathing pattern? Similarly, when training, you more than likely tend to focus on endurance and muscular strength. If you ar...
Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer
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