Freedom in the water.
Visibility when it matters.


BE SAFE, BE SEEN

Trails behind you on a cord. You won't even know it's there.

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One less thing to worry about

  • Visible to boats, even in low light
  • Carry your keys, phone, and more while you swim
  • Rest mid-swim without heading back to shore
  • Extra safety for solo swims (no drag)

Custom Gear for Clubs and Events

360swim supplies custom-printed gear for open water events, triathlon clubs, and swim teams - used at races across Europe. Every item on the water carries your branding.

Swim smarter with the 360swim blog

Swimming is a wonderful sport which you can also enjoy to the fullest if you follow your swim level appropriate advice. Enter 360swim Blog.

Let go and enjoy being in the water

The more you play, the more you discover and learn

A great kick is a key to a successful swimming stroke

Some swim gear is good, others not so much. Learn the difference.

Swim butterfly with ease by breaking it down to pieces

Swimming backward is fun, but also teaches you balance

THE 360SWIM PODCAST

Turn your commute into swim training. Audio Deep Dives on technique, psychology, and open water safety.

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Most Popular Swim Tips

New Technology Announced To Be Introduced At The 2012 Olympics In London (Webbed Hands And Feet Are Here)

After the introduction and later shameful prohibition of the fast full body racing suits, a new groundbreaking technological advancement was approved by the world swimming governing body, FINA. This time it has nothing to do with a swim suit fabric or swim equipment, but the good old medical...
New Technology Announced To Be Introduced At The 2012 Olympics In London (Webbed Hands And Feet Are Here)

What We Can Learn from David Walliams' 140-Mile Swim

In 2011, British comedian David Walliams did something extraordinary. He swam 140 miles (225 km) down the River Thames in just 8 days for charity. To put that in perspective, that's an average of 18 miles a day, a distance that even Olympic athletes rarely cover in training, let alone in dirty riv...
What We Can Learn from David Walliams' 140-Mile Swim

The Extremes of Swimming: The Largest, Biggest, and Deepest Pools in the World

Have you ever wondered why competitive swimming pools are always the same length? While standardization is key for racing, the world of swimming is filled with extraordinary pools that defy the norm. Sometimes, it's good to shift your focus from perfect technique and just relax and have fun. Thi...
The Extremes of Swimming: The Largest, Biggest, and Deepest Pools in the World

shinfin™ Leg Fins Review: No More Sinking Legs During Your Swim

I have already discussed proper body position while swimming freestyle and the drag forces that act upon your body on numerous occasions on this blog. However, the reality of it is that it is very easy to say, "swim relaxed with good body position", but a bit more difficult to actually perform...
shinfin™ Leg Fins Review: No More Sinking Legs During Your Swim

How To Achieve Total Body Awareness In Swimming (Do You Know What Your Body Does In The Water?)

Swimming is a wonderful sport with countless benefits, but it's common to feel like you've hit an impenetrable wall in your progress - a plateau. Your times stop improving, swimming doesn't get easier, and you can't seem to master a new skill. This can be frustrating, but what if there was a sec...
How To Achieve Total Body Awareness In Swimming (Do You Know What Your Body Does In The Water?)

Wetronome - The Metronome For Swimmers

I've had a few swimmers comment on this blog about their struggle to find the right stroke rhythm, and as it happens, there is a tool for that. Years ago, a revolutionary little device called the Wetronome changed how we train stroke rate. Today, that legacy lives on in modern tools like the Fi...
Wetronome - The Metronome For Swimmers

The Art of Slow Swimming: Why You Need to Slow Down to Get Faster

We are caught up in a fast-paced society, often forgetting to stop and think. This causes us to do things over and over without realizing that there might be a smarter way. As a swimmer, you should always be trying to explore new things, whether it's swimming backstroke, morning practices, or wor...
The Art of Slow Swimming: Why You Need to Slow Down to Get Faster

The International Swimming Hall of Fame (ISHOF): A Swimmer's Pilgrimage

Did you ever wonder where the entire history of swimming comes together in one place, preserved forever? For any true fan of aquatic sports, that place is the International Swimming Hall of Fame (ISHOF). Located in Fort Lauderdale, Florida, the ISHOF is more than just a museum; it's a shrine to...
The International Swimming Hall of Fame (ISHOF): A Swimmer's Pilgrimage

The LZR Racer: A Look Back at Swimming's "Super Suit" Saga

In early 2008, the swimming world was turned upside down. A revolutionary new swimsuit, the Speedo LZR Racer, was released, promising to make swimmers faster than ever before. What followed was the most chaotic, record-shattering, and controversial period in the sport's history: the "super suit" era...
The LZR Racer: A Look Back at Swimming's "Super Suit" Saga

The Swimmer's Posture: Why Swimming is the Perfect Antidote to Your Desk Job

In today's world, working on a computer is a fact of life. But with this technology comes a major negative side effect: terrible body posture. I know I am guilty of it. Even as I write this, I have to fight the urge to slouch. This constant battle against "computer posture" is something most of us...
The Swimmer's Posture: Why Swimming is the Perfect Antidote to Your Desk Job

Newest Swimming Advice

How to Improve Body Rotation in Freestyle and Backstroke

Introduction: Why Posture Matters in Swimming When it comes to swimming efficiently, technique trumps brute strength. One of the most important yet often misunderstood elements of technique is body posture. In other words, how you hold and move your body in the water. Whether you are swimming...
How to Improve Body Rotation in Freestyle and Backstroke

3D-Printed Swim Gear: Level Up Your Swim Training with DIY Accessories

Have you ever wished you could customize your swim gear without breaking the bank or impatiently staring out the window, waiting days for delivery? Good news, the future is here, and it's called 3D printing. And no, you do not need an engineering degree or a NASA-sized budget to get started, just a...
3D-Printed Swim Gear: Level Up Your Swim Training with DIY Accessories

The Viking Legacy - One goggle to rule them all

It was in the 1970s in a small village in Sweden that the swimming goggle industry changed forever. Jan Malmsten, an avid swimmer and entrepreneur, designed simplistic, sleek, and affordable swimming goggles that were adopted by the majority of elite swimmers around the world. These goggles, commo...
The Viking Legacy - One goggle to rule them all

Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

Breathing is as crucial to your life as water is to your swimming. You draw a breath thousands of times per day, yet how often do you actually stop and examine your vital breathing pattern? Similarly, when training, you more than likely tend to focus on endurance and muscular strength. If you ar...
Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer

The Ultimate Gift Guide for Swimmers and Triathletes

Trying to find the perfect, thoughtful gift for the swimmer or triathlete in your life can be a challenge. You want something unique and useful that won't just sit in the back of their closet. Whether they are a beginner, a seasoned triathlete, swimrunner or an avid open water explorer, this guide...
The Ultimate Gift Guide for Swimmers and Triathletes

Xmetrics: The Device That Tried to Revolutionize Swim Tracking

"All you have to do is swim." That was the bold claim made by Xmetrics, a technology company that aimed to disrupt the swimming world with a new wearable gadget. While the landscape of swim tech has evolved since this device was announced, the core philosophy behind Xmetrics remains incredibly r...
Xmetrics: The Device That Tried to Revolutionize Swim Tracking

The Lost Art of Tactile Feedback: Lessons from the BluCore Corsuit

Every superhero needs a gadget. For a brief time in the swimming world, that gadget was the BluCore Corsuit. While this unique device is no longer on the market, the problem it solved, poor body posture, is timeless. The Corsuit offered a brilliant solution: tactile feedback. It forced you to...
The Lost Art of Tactile Feedback: Lessons from the BluCore Corsuit

11 Ways To Enjoy Swimming In A Crowded Lane

It is one of those days. The swimming lane you're about to plunge into is overcrowded. Even though it's marked "FAST SWIMMERS," it's plagued with leisurely head-up breaststrokers and people discussing politics by the wall. Your mood is ruined... or is it? Instead of getting angry, it's time to mak...
11 Ways To Enjoy Swimming In A Crowded Lane

Stop Making These 4 Freestyle Mistakes: A Video Analysis Guide

Recognizing flaws in a swimming stroke is the first step to fixing them. Often, what feels right in the water looks very different on video. This article breaks down a video analysis of a swimmer with four common but critical freestyle mistakes. By learning to spot these errors, from a deep kick t...
Stop Making These 4 Freestyle Mistakes: A Video Analysis Guide

8 Ways To Use Your Hand Paddles

Hand paddles are commonly used in swimming pools around the world. In fact, you hardly ever see a pool deck or the infamous Lost and Found basket (yes, they do exist) without a pair of them laying around. They are either loved or hated. The main rudimentary idea behind the original hand padd...
8 Ways To Use Your Hand Paddles

Swimming Gear Reviews

shinfin™ Leg Fins Review: No More Sinking Legs During Your Swim

I have already discussed proper body position while swimming freestyle and the drag forces that act upon your body on numerous occasions on this blog. However, the reality of it is that it is very easy to say, "swim relaxed with good body position", but a bit more difficult to actually perform...
shinfin™ Leg Fins Review: No More Sinking Legs During Your Swim

Zoomers Gold Review: Improve Your Freestyle Kick In A Soft Rubber Comfort!

One of the toughest things to learn in swimming is a proper effective and efficient kick. Many coaches can tell you that having a great kick is the essence of fast swimming, however, they also struggle with teaching the proper kicking technique. No wonder though, the right kicking movement, wh...
Zoomers Gold Review: Improve Your Freestyle Kick In A Soft Rubber Comfort!

Palm Paddle Review - The World's Smallest Hand Paddle

This post is long overdue, but finally, I kicked myself to introduce you to the wonderful world of the Palm Paddle. I am not kidding when I say it is the world’s smallest hand paddle. At first sight, they’re so tiny and cute that you just want to cuddle them in your palm :). But don’t let the...
Palm Paddle Review - The World's Smallest Hand Paddle

Aquaviz Review: The Swiss Army Knife Among Swimming Prescription Masks

I’ve grown up as a full-blown chlorinated pool swimmer with lifelong search for the perfect fitting goggles. I swear, I must have tried like 50 different types and always found them inadequate. Either they leaked or the suction was too much on the eyes until I found the holy grail: the Swedish ...
Aquaviz Review: The Swiss Army Knife Among Swimming Prescription Masks

3 Swim Tools That Force You to Have Better Technique

We all long for that elusive, smooth swimming stroke. While practice is essential, sometimes you need a little help to feel what "correct" actually feels like. The problem with most swim gear is that it makes swimming easier (like fins) without teaching you anything. Today, I want to share three...
3 Swim Tools That Force You to Have Better Technique

Aquaspotter Review: Swimming Safety In Open Water

Roaring speed boats, slowly churning fishing barges, a crazy youngster on jet skis, all of these have one thing in common: they are a danger to swimmers. When you do not have the luxury of swimming in a protected zone, staying visible is your number one priority. While a brightly colored swimmi...
Aquaspotter Review: Swimming Safety In Open Water

Wetronome - The Metronome For Swimmers

I've had a few swimmers comment on this blog about their struggle to find the right stroke rhythm, and as it happens, there is a tool for that. Years ago, a revolutionary little device called the Wetronome changed how we train stroke rate. Today, that legacy lives on in modern tools like the Fi...
Wetronome - The Metronome For Swimmers

What's Your Swim Type? (Custom Tailored Swim Classes)

The guys over at SwimSmooth have done it again. After introducing us to the Wetronome (a tech gadget to help you with your stroke rate) and Mr. Smooth (an app that shows swimming technique from all angles at all speeds), SwimSmooth has now produced SwimTypes.com. Let me show you what it is...
What's Your Swim Type? (Custom Tailored Swim Classes)
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